The «[in] Visible force» Leadership Program for Women

Rosatom Group

Year of incorporation: 2007

Number of staff: 335 000

Company details

A diversified holding company owning assets in the energy, mechanical engineering, and construction industries. Its strategy is low-carbon energy generation development, including wind energy. 

Rosatom State Corporation is a national leader in electricity generation (about 20% of total output) and has the world's largest portfolio of NPP construction orders: 33 power units in 10 countries are at various stages of implementation. The State Corporation unites more than 400 enterprises and organizations.

Values

  • One step ahead

We strive to lead the global markets. We are always one step ahead in technology, knowledge, and expertise of our employees. We see what is coming tomorrow, and we stand ready for it today. We are constantly developing and learning. Every day we try to work harder than the day before.

  • Accountability

Each of us is personally accountable for the result and quality of our work to the state, industry, colleagues, and customers. When it comes to work, we place the highest demands on ourselves. What matters is the result achieved, not the efforts spent. Success is the basis for our new achievements.

  • Efficiency

We always find the best solutions. We are effective in everything we do – when pursuing our goals, we use the company's resources as efficiently as possible and constantly improve our work processes. There is nothing that can stop us from finding the most effective solutions.

  • United team

Rosatom is all of us. We have common goals. Working in a team of like-minded people allows one to achieve extraordinary results. Together we are stronger and can achieve the most ambitious goals. The success of the employees is the success of the company.

  • Respect

We respect our customers, partners, and suppliers. We always listen to and hear each other, regardless of our positions and jobs. We respect the history and traditions of the industry. The achievements of the past inspire us to new victories.

  • Safety

Safety is our top priority. Complete safety of people and the environment always comes first. There are no trifles when it comes to security – we know the safety regulations and follow them, preventing violations.

Vision

The achievements of nuclear science and cutting-edge technologies are for the good of people.

Project idea

The «[in] Visible Force» is an educational ecosystem-based support and development program for Rosatom female employees. The program targets female top executives and is aimed at identifying the development-impeding barriers specific to the women in the industry, developing comprehensive tools to eliminate these barriers and leveraging leadership potential of female professionals in the nuclear industry.

The nuclear industry, like many other high-tech industries, is considered "male-dominated": despite the fact that women make up 32-33% of Rosatom employees, Rosatom female employees still point out a number of barriers they face at work. 

According to the 2022 OECD Nuclear Energy Agency study that Rosatom took part in, the key career development obstacles are gender stereotypes (reported by 57% of respondents), corporate culture specifics (53%), the impossibility to achieve a proper work-life balance (63%), as well as unfeasibility of using social connections as a tool for career development (45%), as is customary for men working in the nuclear industry. 

The OECD NEA study was the key impetus for Rosatom to develop a female professional support program; but the study is far from being the only thing corroborating the importance of ensuring gender balance in any company: for example, according to a McKinsey study, gender balanced teams have 15-25% higher rates of financial performance compared to teams with a prevailing gender. 

The project team was the first in the industry to attempt to tackle gender imbalance, understand its causes, and begin the development of industry-wide support systems for Rosatom female professionals. This has become a challenging task due to the longstanding industry characterizing specialties and skills as "female" and "male", as well as the need to transform the established social conventions. 

Project time frame: December 2022-April 2023 (pilot launch), October 2023-December 2023 (first operational launch)

Number of employees involved: 335 000

Project target audience: 

Rosatom female employees (approximately 88 000); 

Female top executives (approximately 3 000). 

The aim of the project is to create a support system for female leaders working in the nuclear industry. 

Project objectives: 

Identify the development-impeding barriers specific to the women in the industry; 

Develop tools to eliminate these barriers; 

Create a community supporting the professional and personal development of women in the industry; 

Demonstrate the importance of tackling gender imbalance in the industry.  

The pilot program lasted four months (December 2022 - April 2023), engaging 38 female employees from 15 industry organizations. The approach we chose was based on the idea that successful leadership comes from the leader's resilience, their ability to achieve balance, take control of their emotional and mental health, which subsequently helps channel their resourcefulness into the environment and the team. The project engaged both Rosatom experts and external specialists: the "Women of the Nuclear Industry" Foundation, the "Culture of Happiness" project, and the International Coaching Academy. 

The program consisted of three levels – individual, communication, and professional: 

Level 1: "Me and my relationship with myself." The level addresses the subjects of achieving balance, increasing personal stability, and resilience. 

Level 2: "Me and my relationship with those around me." The level touches upon the development of communication skills and the power of networking. 

Level 3: "Me and my job." The level delves into project acceleration, searching, securing, and building a project support ecosystem around yourself. 

Program implementation tools and the challenges they addressed

1. Three-day offline off-premise module: the participants of the program get to know each other and shape a common vision and goals of the program; 

2. Private Telegram chat: information about activities and a safe communication space for participants;

3. Weekly webinars with experts: delving into various aspects of female leadership and gender balance;

4. Individual coaching sessions: working through personal or professional problems, finding a balance, and sorting out priorities; 

5. Individual mentoring sessions: professional analysis of project-related issues; 

6. Weekly film club: searching for role models of leadership in feature films; 

7. Masterminds: group discussion of the problems and questions raised by the participants of the program; 

8. "Resilience marathon": diving into the theory of and practicing positive psychology.

The program activities took up to 8 hours per week on average. The fast pace of the program caught some participants off guard, and it took some time for them to adapt to the process. Therefore, we developed trekking support programs to help the people falling behind on news and updates catch up and returns to the program.

Seeing the results of the pilot, we decided to introduce the program on the industry-scale, using the pilot participants' feedback to choose the most effective elements and adapt them to new tasks. It stands to mention that more than half of the pilot participants were willing to participate in the development of the program, became ambassadors, experts, mastermind hosts, etc. When designing the first full-scale launch of the program, we focused on ensuring that the program was accessible to participants anywhere, took place after hours, and was as flexible as possible so to accommodate any participant.

Outcome

The project results not only helped us introduce gender imbalance and female professional support agenda on the industry level, but also prove its viability in terms of business indicators, thus ensuring the development and expansion of the program to reach 1 500 women in the industry by the end of 2023.

1. Establishment of a participant community for solving various tasks, and an ambassador community for promoting the program.

2. The subjective self-confidence level assessed by participants increased by 40 pp.

3. 4 career transitions (vertical and horizontal). And the women transitioning credited the program as one of the decisive factors in career switching.

4. The program served a framework for more than 15 joint and individual projects that were presented to the HR Vice President of Rosatom. The projects will be integrated into Rosatom's initiatives concerned with the territories of presence development. 

5. The program will be scaled to reach 1 500 female employees of Rosatom. 

6. The gender balance agenda is a persistent item discussed in the Rosatom community, at internal and external events. 

7. Methodological outcomes include the justification of the hypothesis that there are career development aspects specific to gender. The educational program helps counter-balance these aspects: give women confidence in their competencies and skills, take into account their emotional needs, and teach them to recognize and be candid about their achievements.

D.A. Kalenbet: «The [in]Visible Force program is not just an educational program for women who want to develop their leadership skills. It is an ecosystem of knowledge, support, and exchange of experience that helps participants not only build their professional strategy, but also understand themselves, understand that they are not alone, and that they can achieve anything they want. And, most importantly, this is the first step towards introducing a gender lens at all stages of the HR process so that women in the industry feel comfortable, involved, and safe.»

«Developing the "[in]Visible Force" project, we sought to test various tools and techniques to support women in the industry, assess their impact, and understand exactly what kind of support female managers need», Tatyana Terentyeva, Deputy HR Director, Rosatom State Corporation. «As a result, we established a set of tools that allow us to be more effective in unlocking the leadership and creative potential of our leaders. The set will make part of our leadership programs».

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Details and conditions

Terms and Conditions of the "Declaration of Green Hearts" Campaign

Campaign Organizer:

Website [impact-mission.org], https://impact-mission.org

Campaign Duration:

November 15, 2024 — January 31, 2025 (inclusive)

Campaign Description:

The campaign is organized to promote environmental culture and raise awareness about ecological issues and ways to address them. Participation in the campaign is free of charge and is not based on risk or a lottery.

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1. Conditions for Participation

1.1. Participants:

Any legally capable individual who is of legal age can participate in the campaign if they:

- Fully and unconditionally accept these Terms and Conditions of Participation.

- Fulfill the conditions set forth in these Terms and Conditions.

- Intend to participate in the campaign in good faith and contribute to the development of environmental dialogue and culture.

1.2. Actions for Participation:

To participate in the campaign, a participant must:

- During the campaign period, visit the campaign website and make a "green promise" (a commitment to follow environmental principles).

- Complete the actions outlined in the campaign rules, which will result in the accrual of "green hearts" (points).

1.3. Earning Points:

Participants will earn "green hearts" (points) for performing specific actions outlined in the campaign rules. The number of points earned for each action will be specified below (please leave space for this to be filled in):

- For each green promise: 10 points.

- For each uploaded story about results: 10 points.

- For each friend who joins the declaration via referral link: 20 points.

- For completing each course on the website: 30 points.

- For each published story about results: 50 points.

- For completing Sustainable Leadership & Impact Management course on the website: 100 points.

 And so on, depending on the participants' activities.

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2. Termination of Participation in the Campaign

2.1. Reasons for Losing the Right to Participate:

A participant loses the right to participate in the campaign in the event of:

- Dishonest actions or providing false information.

- Violating the campaign rules.

- Posting on social media (on the Organizer’s pages) any negative, defamatory, or groundless comments that harm the honor and dignity of the Organizer or other participants in the campaign.

- Attempting fraud or any other unlawful actions.

2.2. Responsibility:

In the event of a violation of the campaign rules, the participant may be excluded from the campaign without prior notice.

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3. Rights and Obligations of Participants

3.1. Agreement with the Rules:

By participating in the campaign, participants fully agree with these Terms and Conditions.

3.2. Public Use of Data:

The participant agrees to the public use of the data provided during registration on the website within the framework of this campaign.

3.3. Processing of Personal Data:

The participant gives consent for the collection, systematization, storage, use, updating, and anonymization of their personal data, including but not limited to:

- Full name (first name, last name, patronymic),

- Passport details,

- Address, email,

- Phone number.


Personal data may be used for promotional, marketing purposes, and direct contact related to the campaign.

3.4. Consent to Marketing Communications:

The participant consents to receiving informational and promotional communications from the Organizer, including by phone or email.

3.5. Quality Control:

The Organizer may contact the participant for the purpose of evaluating the quality of service within the campaign.

3.6. Tax Responsibility:

Participants are fully responsible for paying any taxes that may be required under Russian Federation law as a result of receiving bonuses or rewards from the campaign.

3.7. Exclusion of Organizer’s Employees:

Employees and close relatives of the Organizer are not eligible to participate in the campaign.

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4. Rights of the Organizer

4.1. Publication of Participant Data:

By participating in the campaign, participants agree that the Organizer may use their name for publication on the Organizer’s websites, social media accounts, and other media outlets in connection with the campaign.

4.2. Copyrights:

The Organizer holds the copyright and related rights to any materials obtained within the framework of the campaign.

4.3. Changing the Rules:

The Organizer reserves the right to change the terms of the campaign at any time, with notification to participants. Changes will be effective once published on the campaign website.

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5. Additional Terms

5.1. Responsibility for Expenses:

Participants bear all costs associated with their participation in the campaign, including internet access costs, unless otherwise stated in these Terms.

5.2. Termination of the Campaign:

The Organizer may terminate the campaign at any time. However, rewards and points will still be awarded to participants who completed the conditions of the campaign before its termination.

5.3. Communication with Participants:

The Organizer may contact participants through the contact information provided during registration for clarification of participation details and to gather feedback.

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6. Final Provisions

6.1. Acceptance of Terms:

By participating in the campaign, participants fully accept these Terms and Conditions.

6.2. Responsibility:

The Organizer is not liable for any damages incurred by participants during their participation in the campaign, except in cases where such damages are caused by the Organizer’s actions that violate the campaign rules.

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Note: These Terms and Conditions may be updated or amended during the course of the campaign. Please refer to the official campaign website for the latest information.


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